This week I’m proud to present a local Indonesian brand as my Product of the Week. Being in Indonesia, I’ve find it to be quite a challenge to find high quality makeup products that are affordable. Most of the products sold here are either high-end brand which cost double the Canadian price, or Asian brands that don’t really have a good pigment pay-off.
I scoured high and low for a local brand, and found one which is very well-known in Indonesia is Martha Tilaar. Martha Tilaar is an Indonesian business-woman who started off her career in the cosmetics and “jamu” (herbs) industries under the name Sariayu. She started her career and business since 1977. The name Martha Tilaar is like equivalent to Estee Lauder here in Indonesia.
Last year, when I was just window shopping in one of the malls in Jakarta, I stepped inside a store and found this beautiful 25 eyeshadow palette by Sariayu. I
bought it for Rp.500,000-ish (about USD$50)
The pigments are creamy, smooth and easily blendable. In this 25-eyeshadow palette, you get 2 cream-based eyeshadow (silver and bronze) and 23 amazing eyeshadows. The eyeshadows are shimmery and very pigmented.
I’ve used this palette for a tutorial called Bright and Bold. You can use it dry and wet.
The palette also comes with 2 eyeshadow applicators. One side to apply eyeshadow (sponge-tip) and the other side to blend. If I’m not mistaken, you can buy these shadows individually in a bigger pot, or you can buy just the individual refills (kinda like M.A.C eyeshadows).
Swatches below are from Top to Bottom (left to right).